ORIGINAL STORIES FROM JAPAN · EST. 2026

The night market
opens after dark.

Japanese folklore does not belong behind glass. Here, yōkai run ramen stalls, queue in the rain and wander into everyday life.

Enter the street ↓ 夜ふけにだけ現れる、妖怪たちの商店街。
一 THE WORLD

A shopping street
for the unseen.

Hyakki Shotengai — “the shopping street of a hundred spirits” — is an original Japanese brand inspired by the rich tradition of yōkai: strange, funny and sometimes frightening beings that have lived in Japanese stories for centuries.

We create new scenes, characters and garments that bring folklore into the present. Familiar enough to feel timeless. Unexpected enough to feel alive.

Origin
Japan
Language
Japanese / English
Medium
Story-led streetwear
Yokai lining up at a ramen stall on a rainy night in Tokyo THE FIRST SHOP · 深夜営業
二 THE FIRST STORY

Yokai Ramen
Procession

When the last train leaves and the city grows quiet, one red lantern is still burning.

At the edge of Hyakki Shotengai, a mysterious ramen stall serves bowls to guests who no longer belong to the daylight. Kappa, tengu, oni and umbrella spirits wait side by side. Even the tired salaryman at the end of the line may not be entirely human.

“One bowl for every soul wandering after midnight.”

This is the first chapter in an expanding street of shops, keepers and night-time visitors.

三 FIRST COLLECTION

Wear the story.

Large narrative artwork on the back. A quiet shop mark over the heart. Designed as a souvenir from a street that does not appear on any map.

Black Yokai Ramen Procession graphic T-shirt concept
01 / NIGHTInk BlackConcept mockup
White Yokai Ramen Procession graphic T-shirt concept
02 / DAYRice Paper WhiteConcept mockup
OPENING SOON

The first Hyakki Shotengai collection is now being prepared for Europe.

EU · 2026
四 OUR PRINCIPLES

Rooted in folklore.
Made in the present.

01

Original artwork

Our compositions, characters and brand assets are created specifically for Hyakki Shotengai.

02

Cultural respect

We study the stories behind each yōkai and add context rather than treating Japanese culture as decoration.

03

Rights documented

Source files and commercial usage rights are recorded for every work prepared for sale.

04

Built to last

We favour enduring stories and wearable colour palettes over short-lived trends.

五 CONTACT

Talk to the shopkeeper.

For product, press, partnership and rights enquiries.

support@hyakkistreet.com ↗ Official web · hyakkistreet.com

THE STREET IS JUST BEGINNING

See you after midnight.

New shops, stories and garments are on their way.

Back to the lantern ↑